The Flow of Book Information
Talk Rachael McDiarmid | Moderator: Peter Schoppert
Hybrid * | L16, The Pod | 4-Day Festival Pass OR Forum Pass
Librarians, teachers and bookshop buyers use a variety of methods to assess and purchase new books. How can you make your books discoverable and easier to purchase? The foundation of all book marketing is getting your book information right, and sending that book information out into the world in good time and in good order. How will your book be categorised? How and who will ensure that the information is best managed? Welcome to the wonderful world of book metadata. This session will also feature a preview of a new book information portal from the Singapore Book Publishers Association.
Rachael McDiarmid (Australia)
Rachael has more than 30 years experience in publishing in Australia, in a variety of product, sales, marketing and senior management roles. She has worked with trade distributor Inbooks, as well as James Bennett/Nielsen Bookdata, Blackwell Book Services and Baker & Taylor. She now runs RM Marketing Services, providing outsourcing sales and marketing solutions for publishers. A common thread has been helping publishers present and market their books through better book metadata. She teaches book marketing and sales at the University of Sydney.
Moderator Peter Schoppert
Peter has made his career in publishing in Singapore, first in art book publishing as Editorial Director of Editions Didier Millet in the 1990s, and more recently as Director of the National University of Singapore Press, his current position. Along the way he took detours into internet publishing and management consulting.
All programme dates and times are subject to change and existing COVID measures.
* : Pre-registration is required for in-person events. Seats are allocated on a first-come, first-served basis.