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Asian Festival of Children’s Content
22—25 May 2025

Book a date with our panel of publishers and publishing representatives at AFCC. Pitch your unpublished manuscript or book idea to get feedback on your work and maybe even have it picked up by one of the representatives that you’ll meet!

Registration for Writer's Pitch closes 8 May 2025.
Submit an Application Here!

Participating Publishers

 
Difference Engine (represented by Aditi Shivaramakrishnan)

Looking for: Middle Grade and Young Adult content, fiction and non-fiction, and stories from and about Southeast Asia.

Please refer to Difference Engine’s submission guidelines to find out more about how to pitch comics.


Epigram Books (represented by Hillary Goh)

Looking for: Picture books, early reader and middle grade graphic novels (preferably with author-illustrators), and middle grade novels with stories and topics that reflect and explore the Southeast Asian and/or Singaporean experience


Scholastic Asia (represented by Daphne Lee)

Looking for: Fantasy or spooky series for middle grade or YA series in general. For example: Detective series set in the present day and featuring kids — an update of Famous Five, Nancy Drew etc.


World Scientific Education (Represented by Ruth Wan)

Looking for: Books on the environment, science, STEM, social-emotional and mental wellness, Asian themes


Pepper Dog Press (Represented by Sim Ee Waun and Joyceline See Tully)

Looking for: Open to all good pitches!


HongFei Cultures (represented by 叶俊良 | Chun-Liang Yeh) 

Looking for: Picture book manuscripts (with or without illustrations), no chapter books


Marshall Cavendish International (Represented by Mindy Pang)

Looking for: All children’s book genres.

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Aditi Shivaramakrishnan

Aditi Shivaramakrishnan (Singapore)

Aditi Shivaramakrishnan is a Senior Editor at Difference Engine, an independent comics publisher in Singapore. She has also formerly worked on art books, comics, and young adult fiction titles at Epigram Books and National Gallery Singapore. Her writing has been published in ArtsEquator, Esplanade Offstage, Jom, Portside Review, and elsewhere.

Chun-Liang Yeh

叶俊良 (Chun-Liang Yeh) (Taiwan/France)

叶俊良来自台湾,2007 年与黎雅格 Loïc Jacob 在法国创办鸿飞文化出版社。鸿飞每年出版约 10 种新书,大部分是以旅行、对未知的好奇和人我关系为主轴的儿童图画故事书,其中《花木兰》以其出色的插图获得2015 年上海陈伯吹国际儿童文学奖。叶俊良长期与欧洲伙伴合作,善于和创作者展开对话,提供法国读者能够理解和欣赏的图画书,包括具有亚洲文化内容的作品。

Chun-Liang Yeh grew up in Taiwan and founded the publishing house HongFei Cultures with Loïc Jacob in France in 2007. HongFei publishes about 10 new titles per year, most of which are picture books for children on three major themes : Travelling, Curiosity and Relationships. La Ballade de Mulan won the Chen Bochui Award in Shanghai in 2015 with its outstanding illustrations. Chun-Liang Yeh, having worked with European partners for many years, is at ease in guiding creators to deliver picture books, including those with Asian cultural content, that can be understood and appreciated by French readers.

Daphne Lee

Daphne Lee (Malaysia)

Daphne Lee is the consulting editor at Scholastic Asia. She is also a writer with a passion for Asian folktales and is the author of Bright Landscapes: A Short Story Collection (Laras 99). Her upcoming publications include a guide to Malaysian ghosts. 

Hillary Goh

Hillary Goh (Singapore)

Hillary Goh is an Assistant Editor at Epigram Books. She edits middle-grade novels, young adult and adult fiction. She has 5 years of editorial experience and 3 years teaching English and literary courses at the secondary and tertiary level. Her areas of focus are creative writing and Victorian literature.

Joyceline See Tully

Joyceline See Tully (Singapore)

Joyceline See Tully is a Singaporean children’s book author with a penchant for local wildlife, Singapore lore and glorious food. She has written several children’s books including Tiger Tales, Road Safety with Kay and Bear Bear, Attack at the Mall and The Runaway Car, and co-authored The Little Singapore Book. After working in publishing for more than 25 years as a journalist and magazine editor, she now teaches part-time at a local university and is working on her next children’s book.

Mindy Pang

Mindy Pang (Singapore)

MINDY PANG (Senior Business Development Manager, Marshall Cavendish International) is a senior editor and marcomms professional with of 17 years of experience in publishing. Known for producing award-winning titles in collaboration with thought leaders and literary experts, she has led several strategic initiatives, high-profile publicity campaigns and global partnerships.

Ruth Wan

Ruth Wan (Singapore)

Having worked in public communications and publishing for 25 years, Ruth is currently the Publisher at World Scientific Education, where she acquires children’s books on Asian and STEM themes, while managing a team of editors, designers and illustrators.

Ruth is also the author of the bestselling Timmy & Tammy preschool series, which has sold over 400,000 copies. The series has had the honour of being given to all Singaporean babies born in 2015, the year Singapore celebrated 50 years of independence. The series was also presented to Princess Charlotte Elizabeth Diana by the President of Singapore to commemorate the royal birth. 

Ruth is passionate about encouraging children to love reading and about supporting the local arts. 

Sim Ee Waun

Sim Ee Waun (Singapore)

Sim Ee Waun, renowned author of The Little Singapore Book and We Shall Remember: The Story of Singapore at War, is dedicated to bringing Singapore’s history alive for children. With nearly 30 years as a food writer and editor, she now focuses on historical creative non-fiction, co-founding Pepper Dog Press. Ee Waun also teaches part-time at the National University of Singapore and is a Former Ford Factory Museum docent, fervently sharing her passion for Singapore’s past.

Programme dates and times are subject to change.

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