Book Launches
The Asian Festival of Children’s Content (AFCC) provides a platform for authors and illustrators to be a part of AFCC’s programmes to support and grow the awareness of quality Asian publications and programmes for children.
Applicants interested in being part of AFCC’s public programmes can apply for a book launch. While best efforts will be made to accommodate all requests for a book launch, a selection will be made based on the application’s relevance to AFCC due to the limited number of available openings.
General Information:
- Applications are open to all books published for commercial release between December 2024 and May 2025.
- Books to be launched must be relevant to AFCC’s mission of celebrating and promoting quality content for children, and that showcase excellence in children’s book publishing.
- As only a limited number of slots are available, launch slots will be allocated at the organiser’s discretion and on a first-come, first-served basis.
- Priority will be given to books that are recently published (between March 2025 to May 2025) and that have not been launched or featured in previous book launches.
- The book launches will take place at programming venues within the National Library Building from 22 to 25 May 2025.
- All book launch slots are allocated as a single 30-minute slot, inclusive of the time needed for set-up and tear-down.
- Logistical support at the venue will be provided upon confirmation of the selected book launch application.
- Details of all selected and confirmed launches will be publicised on the AFCC website and other collaterals where applicable.
- Each applicant is responsible for managing the organisation and execution of own launch programme (inclusive of audience and/or guest speaker invitations).
- Each applicant is strongly encouraged to conduct publicity and marketing campaigns of their own launch event. The Singapore Book Council will not provide any additional publicity support, outside of the book launch event listings on AFCC’s platforms.
Book Launch Application Guidelines
- Only books/products that are or will be published or released from December 2024 to May 2025 will be accepted for consideration. Books that were previously launched at AFCC 2024 will not be considered for launches at AFCC 2025.
- The sale of books during the launch can only be made through the official bookstore for AFCC 2025 (Closetful of Books) or via rental of an exhibitor’s booth at the AFCC Book Fair.
- Applicants are required to submit details of the book, publisher, author and illustrator where applicable or indicated in the application form.
- An extract of the book should accompany the online submission, but a physical copy of the book should also be submitted to the Singapore Book Council before the deadline for submissions.
- The closing date for submissions to the online application form is 17 March 2025 (GMT+8, Singapore time).
- Please ensure that your physical book submissions reach SBC no later than 21 March 2025, 6.30pm (GMT+8, Singapore time).
To apply for a book launch slot at AFCC 2025, please complete the online form below by 17 March 2025.
Please note that late or incomplete applications will not be considered.