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Asian Festival of Children’s Content
22—25 May 2025

This session will explore the evolving digital landscape of children’s content, offering insights into its impact on young audiences and creative opportunities for authors, creators, and educators. Participants will engage in hands-on exercises using a specially designed toolkit to reimagine their content for digital platforms.

media content creation

Rafidah Jalil

Rafidah Jalil (Singapore )

Rafidah Jalil is the founder and director of STEAMSEL Edutainment, an social enterprise born from her experience as a mother to three young children. Recognizing a gap in high-quality STEM and bilingual content that aligns with Singapore's MOE syllabus, she set out to create engaging, educational material tailored to young learners. This passion led to the creation of the Kak Fifi and Mimi series, which focuses on Science, Technology, Engineering, Mathematics (STEM), making learning both fun and meaningful. 

Programme dates and times are subject to change.

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