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Asian Festival of Children’s Content
21—24 May 2026
The AFCC Book Fair is the biggest children’s book fair in Singapore. Use your Culture Pass Credits to purchase Sing Lit titles!

With an annual attendance of close to 500 authors, publishers, distributors, institutional buyers, literary agents, multimedia producers and educators from up to 11 countries gathering in Singapore for the Festival, it is the event to create awareness about your product or organisation.

The AFCC Book Fair will be held at the Plaza of the National Library Building which has a pre-COVID annual visitorship of about 4 million people. It has allowed industry players to showcase, network and trade, and with a strategic venue such as the National Library with its high human traffic, exhibitors have found it expedient to promote their books and products to the public as well.

Exhibitors

Festival Bookstore: Closetful of Books

Closetful of Books is a specialist children's bookseller started by Denise Tan and Kelvin Ng. They grew up accompanied by magical stories, and continue to believe in the power of reading for pleasure. Closetful of Books also visits schools with a vast and specially-curated selection of picture books, novels, non-fiction titles and graphic novels, and extends library consultancy services to schools.

Alam Cahaya

ALAM CAHAYA was established in 2001 in Singapore with the aim to be an advocate for the use of Malay Language at various platforms and to inspire educators, parents and children to establish an interest in reading and love for the language.

We focus mainly on Malay language educational teaching and learning resources including books for our younger audiences. Over the years, ALAM CAHAYA shows its commitment in providing relevant resources and supporting schools at various levels, from preschools to tertiary institutions.

Website: alamcahaya.com.sg
Email: [email protected] 

Armour Publishing 

Armour Publishing is a publishing house in Singapore with a rich history since 1991. We publish content with purpose and our selection of Children's books serve to educate, equip and encourage young readers! We also publish Christian, General and Education titles.

Website: www.armourpublishing.com  
Email: [email protected] 

Confiidence 

Confiidence is a unique after-school program to build confidence in primary school children. Developed by International Board Singapore, a team of distinguished educators led by Harvard alumni, it builds on research that 25 minutes of daily screen-free time with rich learning material and mentor support, yields excellent results for a child's foundation. 

Website: confiidence.com 
Email: [email protected] 
 

Epigram Books

Epigram Books is a Singapore publisher championing stories from Singapore and Southeast Asia. Discover children's favourites and bold fiction you won't find anywhere else. 

Website: www.epigram.sg
Email: [email protected] 

JSIM Education

JSIM Education Pte Ltd is the Publisher of BBC Earth Magazine (Asia edition). With 20 years of experience in the publication sector, the co-founder incorporates fun into learning, provides reading and writing programmes for schools and education centres. As a leading books and magazines Distributor, they specialise in educational titles. Their aim is to help readers to cultivate lifetime reading habits, so they could enrich their life, mind and soul. Their motto: I think, I read, I write.

Website: www.jsimeducation.com.sg
Email: [email protected] 

KIBA FSRD ITB 

KIBA FSRD ITB focuses on visual research in children’s book illustration and design, promoting inclusivity through accessible and educational art works for diverse abilities and needs.

Website: kibaitb.org
Contact: [email protected] 

MAHA YU YI PTE LTD

Maha Yu Yi Pte Ltd, established in 1969, offers a charming Chinese children’s bookstore for ages 0-12 and a traditional Chinese bookstore for teens and adults. It also sources books for the National Library, tertiary institutions, international schools, local schools, and preschools. Visit us at #03-11 Bras Basah Complex!

Website: www.yuyi.com.sg
Email: [email protected] 

Mongolia/Nomad Ink Agency

Nomad Ink is a literary agency representing Mongolian creators in children's literature and illustration, connecting Mongolia with the world. We champion distinctive, fresh picture books that offer unique cultural perspectives, contributing to the richness of Asian storytelling while inspiring imagination, empathy, and wonder in young readers.

Website: nomadinkagency.com
Email: [email protected] 

Monsoon Zone Publishing Co. Ltd. 季風帶文化

Founded in Taiwan, Monsoon Zone publishes titles on Southeast Asian themes, spanning literature, culture, history, and politics. With a physical bookstore in Taipei, it also imports Chinese-language books from Malaysia, Singapore, and Hong Kong, dedicated to broadening readers' understanding of Southeast Asia.

Website: mzbooks.shop
Email: [email protected] 

SG Culture Pass

Launched during SG60, the SG Culture Pass is an initiative by the Ministry of Culture, Community and Youth (MCCY) designed to celebrate Singapore’s arts and heritage, making it easier for Singaporeans to discover, engage with, and enjoy a wide range of cultural experiences. Starting from 1 September 2025, Singapore Citizens aged 18 and above will receive SG Culture Pass credits worth $100. These credits can be used to offset ticket purchases for eligible local arts and heritage activities and programmes offered by authorised ticketing partners.

Website: www.sgculturepass.gov.sg
 

UNGU PEN

Established in 2016, Ungu Pen celebrates a decade in children to young adult publishing. Our commitment remains steadfast: creating stories with Asian flavours that transcend boundaries, continuously offering digitally enhanced books to enrich diverse readers' experiences and inspire today's generation for tomorrow's world.

Website: www.ungupen.com
Contact Email: [email protected] 

Activity Zone

Colour and Create: Your Kueh Character Passport
Saturday, 23 May, 1pm - 1.30pm
Join author Ling Yuan and illustrator Lyn in bringing the world of Strange Morning in Merlion Town to life! Create your very own Kueh Character Passport inspired by the book's colourful cast of kueh characters. Pick your favourite kueh, colour it in, then fill in your passport with details like their superpower and secret wish. Will your kueh be a bold explorer or a quiet philosopher? Suitable for children and all the young at hearts. Complete your passport and enjoy 10% off Strange Morning in Merlion Town at the Armour Publishing booth.

Building Courage & Confidence in Children: Workshop for P1-P6
Sat, 23 May, 11.30am - 12pm
Calling parents! Join us at the AFCC Book Fair Activity Zone with your children (P1-P6) to experience the Confiidence program and learn ways to build confidence, courage, and agency in children. Get insights from Harvard-trained educators in this 30-minute interactive children’s workshop.

The Singapore History You Never Knew
Sunday, 24 May 2026, 12.30pm – 1pm
Think you know Singapore's history? Think again. Join author Ng Yi-Sheng for a live storytelling, trivia, and Q&A session based on Haywire Histories: Twisted Temasek (Book 1). Perfect for curious kids aged 9–13, this session digs up the wild, weird, and wonderful stories from Singapore's past that never made it into the textbooks. Expect a quiz, prizes, and a very special mystery guest. A fun way to get young readers excited about local history—and maybe surprise a parent or two along the way.

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