| Date: | 3 Jun 2014 (Tuesday) |
|---|---|
| For: | Producers, television/film executives, commissioning editors, screenwriters, authors, publishers, app developers, animators, filmmakers and content creators. |
| Ticketing: | Fees & Registration |
| Downloads: | Programme Booklet (12.9MB PDF) Other Downloads |
Illustrated by Atanu Roy, India.
Matt Costello (Content Creator, Author, Consultant, USA)
Matt Costello will take you through his 7 key word philosophy which he has employed in projects when faced with the challenges of different genres, audiences and multi-platform aspects. Matt will also introduce his past projects, highlight specific case studies from major projects to expound on the role of interactivity and story possibilities in a multiplatform world, and explain how to apply those concepts in TV, film and book projects.
Charlie Han (Chairman and CEO of Brilliant International Group (BIG)) Cathy Han (President of BIG BIRD Creative Co, Vice President of the BIG corporate group)
Can creative ideas and content be understood and appreciated across different formats and cultures? Charlie Han and Cathy Han – two innovative leaders who have proven “BIG” success with international transmedia projects – will share their experiences of how the BIG (Brilliant International Group) model leads the C&C industry in transforming the future via effective collaboration and JV’s with cross-border, cross-culture and cross-media partners.
Marc Checkley (Producer, Writer, Consultant) Eric Huang (Development Director, Made in Me) Jacqueline Chan (General Manager, Southern Star Singapore)
Pitching is the most important, and often overlooked, part of the creative process. Marc Checkley and Jacqueline Chan are back to expand on the various pitching strategies for television, and Eric Huang will tackle the pitching process of digital publishing.
Marc Checkley (Producer, Writer, Consultant) Eric Huang (Development Director, Made in Me) Ervin Han (Managing Director, Robot Playground Media, Singapore) Galen Yeo (Creative Director, The Moving Visuals Co.) Vikram Channa (VP of Production and Development, Discovery Networks Asia-Pacific, Singapore)
Maureen McHugh (Founder/Creative Content Strategist, No Mimes Media, Author, USA)
As the industry grapples with the concept of transmedia storytelling, writers need to understand the structure and process of writing for transmedia storytelling. In this session, Maureen McHugh will cover the basics of writing for transmedia, and share her experience in working on transmedia projects.
Alyssa Reinoso (Crowdfunding Campaign Manager, Crowdonomic Media )
Crowdtivate is a newly launched crowdfunding platform by StarHub – a Singapore-based info-communications company. Powered by Crowdonomic, the platform is meant for content creators to create awareness and to raise funds to support their projects. Meet the representatives from both Crowdtivate and Crowdonomic to learn more about crowdfunding, ways to market your campaign, and tips on completing a campaign successfully.
Maurice Wheeler (Founder and Strategy Partner, The Little Big Partnership, UK)
Can story and marketing be integrated or are they two separate entities? Maurice Wheeler will be talk about the integration of marketing and storytelling, and how transmedia storytelling can be employed for marketing.
Kenny Gee (Filmmaker, Singapore)
Filmmaker Kenny Gee used the crowdfunding platform ‘Indiegogo’ and was successful in raising funds for his film ‘The Body’. With his creative methods, his project was awarded ‘Project of the Month’ by Indiewire. Find out more about the conceptualisation, planning and execution process of the project in this session.
Vikram Channa (VP of Production and Development, Discovery Networks Asia-Pacific, Singapore)
Leslie Lee (Executive Director, Programming, Branded Media and Content, Walt Disney Company)
Moderator:
Ervin Han (Managing Director, Robot Playground Media, Singapore)
Representatives from the various television networks will share pointers on pitching, meeting the channel’s requirements, story development and cultivating a good working relationship between the production houses and the networks.
M. Raihan Halim (Creative Director, Papahan Films)
Jean Yeo (CEO & Creative Director, Ochre Pictures)
Catherine Yap (Senior Programming Director, Channel Management/Programme Strategy & Planning Television, okto MediaCorp )
Moderator:
Galen Yeo (Creative Director, The Moving Visuals Co.)
With more content available online, in print and television that ever before - children and youth are swamped with choices. Nevertheless, Television remains a strong part of the mix. But what are they watching? Hear from the content makers and channels of Singapore television about what works on this platform.
Matt Costello (Content Creator, Author, Consultant, USA)
Maurice Wheeler (Founder and Strategy Partner, The Little Big Partnership, UK)
Maureen McHugh (Founder/Creative Content Strategist, No Mimes Media, Author, USA)
Moderator:
Eric Huang (Development Director, Made in Me)
One of the biggest challenges of creating an interactive narrative project is involving the audience. This panel will touch on the topics of inciting audience participation, sustaining the audience’s attention and the different entry barriers of an interactive project.
Saad Chinoy (Chief Geek, Tusitala (RLS) Pte Ltd) Nida An Khafiyya (Co-Founder, Fish Book Co.)
Large clouds, webs, tubes, bookfaces, tiny birds, wires lost, insta-kittens, spam, spiders, worms, and creepy crawlies make up the digital world. Getting noticed can be a challenge but making use of its digitalness, insightful. Learn a bit about the weird and wonderfully collaborative process of digital storytelling and Transmedia Marketing.
Gerald Cai (Head of Learning & Reading, Media Solutions Centre, Southeast Asia & Oceania, Samsung Asia)
The Education and Kids category is one of the fastest growing categories in Google Play with 80,000 apps. Parents find it hard navigating, filtering and selecting appropriate apps for their children. How can parents achieve peace of mind? How can producers get their content discovered? Come join us for this session as we explore these questions from a Samsung perspective.