26 - 29 May 2012, The Arts House

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Ethel Tan

Ethel is no stranger to digital technology and its appeal to children. Ever since she got her first iPad in 2010, her daughters now aged 12 and 10, have been taking turns to hog the tablet device – reading children’s books and trying their hands at Drawsome. And don’t let her petite frame fool you. As Head of the e-commerce division, Ethel is the big picture person who reads stats (and coffee grounds) to decipher where the market is heading. 

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