Over a billion children in Asia lack good resources, both for their education and entertainment. Those who have the means and the access, benefit from a wide selection of edutainment material available from the West. Asian material, even those available, is seldom promoted and is therefore left unexplored. Bringing quality Asian content to children is paramount as it would make children aware of Asia’s unique environment and cultural values, promote understanding of, and love for, the literary and visual arts. It will thereby lay the foundation for a good and all-round education.
Asia is rich in culture and tradition; a heritage from which content could be developed. TheAsian Festival of Children’s Content (AFCC) 2010 drew the attention of content creators and producers to this vast opportunity. AFCC 2010 also showcased content already available, and promoted new materials that have been produced and published. This benefited writers, illustrators, parents, teachers, librarians, literary and commissioning agents, distributors and retailers, translators, and other professionals related to children’s content in Asia and in other parts of the world.
In view of the great success of AFCC 2010, the festival is back this year from 26 – 28 May 2011. Organised by the National Book Development Council of Singapore and The Arts House, AFCC 2011 will be bigger, better and bolder.
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