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About Asian Festival of Children’s Content

Over a billion children in Asia lack good resources, both for their education and entertainment. Those who have the means and the access, benefit from a wide selection of edutainment material available from the West. Asian material, even those available, is seldom promoted and is therefore left unexplored. Bringing quality Asian content to children is paramount as it would make children aware of Asia’s unique environment and cultural values, promote understanding of, and love for, the literary and visual arts. It will thereby lay the foundation for a good and all-round education.  

Asia is rich in culture and tradition; a heritage from which content could be developed. TheAsian Festival of Children’s Content (AFCC) 2010 drew the attention of content creators and producers to this vast opportunity. AFCC 2010 also showcased content already available, and promoted new materials that have been produced and published. This benefited writers, illustrators, parents, teachers, librarians, literary and commissioning agents, distributors and retailers, translators, and other professionals related to children’s content in Asia and in other parts of the world.

In view of the great success of AFCC 2010, the festival is back this year from 26 – 28 May 2011. Organised by the National Book Development Council of Singapore and The Arts House, AFCC 2011 will be bigger, better and bolder.

For clarifications / queries, please contact
Tel: (+65) 6848 8290
Fax: (+65) 6742 9466
Email: [email protected]

AFCC Board of Advisors

Ms Claire Chiang, Senior Vice President of Banyan Tree Holdings (Singapore)


  • Ms Rina Lopez-Bautista, President/Executive Director of Knowledge Channel (Philippines)
  • Mr Vu Ngoc Binh, National Coordinator of CEDAW Southeast Asia Programme for United Nations Development Fund for Women (UNIFEM) in Vietnam
  • Mr Nury Vittachi, Author and Columnist (Hong Kong)
  • Dr Ken Spillman, Author (Australia)
  • Dr Shirley Geok-Lin Lim, Professor, University of California, Santa Barbara  (USA)
  • Dr Murti Bunanta, President of the Society for the Advancement of Children’s Literature (Indonesia)
  • Mr Saumya Gupta, Director, Afro-Asian Book Council (India)
  • Ms Sing-ju Chang, Chief Executive Director, Hsin Yi Foundation (Chinese Taiwan)
  • Dr Khunying Kasama Varavarn, Secretary-General, Office of Basic Education Commission, Ministry of Education (Thailand)
  • Mr Ashok Nath, Chairman of OIC Events (Philippines)
  • Dr U Thaw Kaung, Chairman, Myanmar Book Centre, and Vice Chairman, National Literary Awards Selection Committee (Myanmar)
  • Ms Maggie Tan, Senior Vice President, Scholastic India & South East Asia, and Chief Financial Officer, Scholastic Asia (Malaysia)
  • Ms Misako Ohnuki, Director of Culture Division, Asia / Pacific Cultural Centre for UNESCO (ACCU) (Japan)
  • Mr Ilyas Khan, Publisher and CEO, Asia Literary Review (United Kingdom)
  • Ms Nellie Dato Paduka Haji Sunny, President, Brunei Darussalam Library Association (Brunei)
  • Mr R Ramachandran, Executive Director, National Book Development Council (Singapore)

About the Organisers

National Book Development Council of Singapore
50 Geylang East Avenue 1 Singapore 389777
Tel: (+65) 6848 8290
Fax: (+65) 6742 9466
Email: [email protected]

The National Book Development Council of Singapore is a non-profit charitable institution founded in 1969. The Book Council’s objective is to establish and develop Singapore as the Asian centre for publishing and literary arts. In pursuance of this objective, the Council works in partnership with Government agencies, private corporations and professional associations to deliver a variety of outstanding talks, seminars, workshops and conferences related to storytelling, reading, writing and publishing.

The Book Council presents three prestigious book awards - Singapore Literature Prize, Hedwig Anuar Children’s Book Award and Scholastic Asia Book Award. It also manages the Centre for Literary Arts and Publishing and Singapore Writers Centre.

The Arts House
1 Old Parliament Lane Singapore 179429
Tel: (+65) 6332 6900
Fax: (+65) 6336 3021
Email: [email protected]

Occupying the almost 200 year old building that was Singapore’s first Parliament House, The Arts House since its opening in 2004 has been offering its visitors a broad spectrum of activities ranging from contemporary arts & entertainment events to lifestyle options, at the same time playing an active role in the Singapore arts and creative scene.

From 2011, The Arts House will focus on the development of Literary Arts in Singapore while supporting and presenting programmes and events that aim to give a wider and multi-disciplinary experience.The Arts House is managed by The Old Parliament House Limited, a not-for-profit full-service arts management company limited by guarantee.