Trending Pages: How TikTok Transforms Book Recommendations and Sales
Panel Jennith Chen, Mae Coyiuto | Moderator: Vivian Teo
Explore the convergence of TikTok and publishing in this panel session. Find out more how the platform helps authors, publishers, booksellers engage audiences, promote literature, and build up their reader base. Delve into viral book recommendations, innovative storytelling techniques, effective digital navigation and explore the implications and dynamics of TikTok's influence in the publishing industry.
Jennith Chen (Singapore)
Jennith Chen, widely known as readwithjenn on TikTok, is a BookTok content creator who seamlessly blends her passion for literature with the digital realm.
From heartwarming romance to captivating asian literature, Jennith’s curated recommendations cater to a diverse audience, fostering a vibrant community of book lovers eager to discover their next literary adventure.
Jennith’s influence extends beyond the platform, as she actively engages with her community through collaborations with authors and partnerships with literacy organization such as National Library Board, National Reading Movement, and Definitely Books.
Join her on a journey through the pages of endless stories, where every like is a bookmark in the shared experience of the written word.
Mae Coyiuto (Philippines)
Mae Coyiuto is a Chinese-Filipino writer, born and raised in the Philippines. Mae earned her BA in Psychology from Pomona College and her Master’s Degree in Writing for Young Adults/Children from The New School. If she’s not writing, she’s usually fangirling over Beyoncé, tennis, Gilmore Girls, or all of the above. She currently lives in Manila.
Moderator Vivian Teo (Singapore)
Vivian Teo is the author of middle-grade book series, My BFF Is an Alien, published by Epigram Books. Books in her series have been shortlisted in the Hedwig Anuar Children's Book Award, Singapore Book Awards and POPULAR Readers’ Choice Awards. The series’ first book won third place in the latter’s English (Children) category in 2020.
Vivian is also a freelance writer whose work has been featured in CNA. She enjoys writing about parenting, education, social and financial issues and blogging on her parenting/lifestyle website, The Stuff Childhoods Are Made Of, at vivianteo.com.
Programme dates and times are subject to change.