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Asian Festival of Children’s Content
23–26 May 2024


Due to a personal emergency, Baek Heena will not be attending AFCC 2024. We sincerely apologise for any inconvenience caused. If you have any enquiries, please direct them to 


Hear from Baek Heena, as she shares what she has learnt over the years on the art and craft of picture book making. Offering insights from her career, she will speak about understanding one's own narrative style and maximising its potential, to navigating the industry from publication to adaptation.

This session will be in Korean and English. 

writing illustration

Baek Heena

Baek Heena (South Korea)

Heena Baek identifies herself as a storyteller rather than strictly an illustrator or author. Her passion lies in captivating audiences through the collaboration of pictures and text, utilizing various mediums. This passion is rooted in her studies in Educational Technology and Animated Films, which fuel her interest in the world of children.

Heena incorporates filmmaking techniques into her picture books, creating a refuge from the harshness of the real world. The primary motivation behind her creations is personal happiness, both as a picture book maker and reader. Her ultimate goal is to bring joy, particularly to children and those facing challenges, considering it the most honorable aspect of her creative journey.

Charles Santoso

Moderator Charles Santoso (Australia/Singapore)

Charles Santoso loves drawing little things in his little journal and dreams about funny, wondrous stories. He is the creator of Happy Hippo and has illustrated many books, including I Will Read to You by Gideon Sterer, Dear Unicorn by Josh Funk, Finding Muchness by Kobi Yamada, the New York Times bestseller Odder, and Wishtree books by Katherine Applegate, Mighty Muddy Us, and Ida, Always by Caron Levis, which was mentioned in the New York Times as “an example of children’s books at their best”.

Programme dates and times are subject to change.