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Asian Festival of Children’s Content
23–26 May 2024
Book a date with our panel of publishers and publishing representatives at AFCC. Pitch your unpublished manuscript or book idea to get feedback on your work and maybe even have it picked up by one of the representatives that you’ll meet!

Date: 26 May 2024 (Sunday)

Time: 12.00-1.00pm

Venue: Possibility Room, National Library Building, L5


Please note that this session is only accessible to Festival Pass holders. Pitching scheduling is on a first-come, first-served basis. 


Mindy Pang (Marshall Cavendish)

Mindy has more than a decade of experience as editor and marketing manager at Marshall Cavendish International. She is the driving force behind key publications as a senior editor and develops marketing strategies to help the publishing house remain a leading publisher in Asia and beyond.

Looking for: All children's book genres.

Priti Sharma (Epigram Books)

Priti Sharma Devata is the Managing Editor at Epigram Books. She also edits fiction and nonfiction picture books, early readers and middle-grade novels. She has more than 21 years of experience teaching and developing language and literary courses at the tertiary level. Her areas of focus have been children’s literature and postcolonial literature.

Looking for: Picture books, early reader and middle grade graphic novels (preferably with author-illustrators), and middle grade novels with stories and topics that reflect and explore the Southeast Asian and/or Singaporean experience.

Ruth Wan (World Scientific)

Having worked in public communications and publishing, as a writer and editor, for 25 years, Ruth is currently the Publisher at World Scientific Education, where she acquires children’s books on Asian and STEM themes and manages a team of editors, designers and illustrators.

Ruth is also the author of the bestselling Timmy and Tammy preschool series, which has sold over 300,000 copies worldwide. The series has had the honour of being given to all Singaporean babies born in 2015, the year Singapore celebrated 50 years of independence. Ruth’s Timmy and Tammy books were also presented to Princess Charlotte Elizabeth Diana by the President of Singapore to commemorate the royal birth.

Ruth is passionate about encouraging children to love reading and to love Singapore.

Looking for: Books on the environment, Science, STEM, social-emotional and mental wellness, and books on Asian themes.

Shreya Davies (Difference Engine)

Shreya is the Editor at Difference Engine and has edited comics, literary fiction, and non-fiction publications. Her short stories have appeared in The Epigram Books Collection of Best New Singaporean Short Stories (Vol 4) and Mahogany Journal. She never leaves home without a book in tow.

Looking for: Middle Grade and Young Adult content, fiction and non-fiction, and stories from and about Southeast Asia. 

Please refer to Difference Engine's submissions guidelines to find out more about how to pitch comics.

Sim Ee Waun (Pepper Dog Press)

Sim Ee Waun, renowned author of "The Little Singapore Book" and "We Shall Remember: The Story of Singapore at War," is dedicated to bringing Singapore's history alive for children. With nearly 30 years as a food writer and editor, she now focuses on historical creative non-fiction, co-founding Pepper Dog Press. Ee Waun also teaches part-time at the National University of Singapore and is a Former Ford Factory Museum docent, fervently sharing her passion for Singapore's past.

Looking for: Open to all good pitches!

Joyceline See Tully (Pepper Dog Press)

Joyceline See Tully is a Singaporean children’s book author with a penchant for local wildlife, Singapore lore and glorious food. She has written several children’s books including Tiger Tales, Road Safety with Kay and Bear Bear, Attack at the Mall and The Runaway Car, and co-authored The Little Singapore Book. After working in publishing for more than 25 years as a journalist and magazine editor, she now teaches part-time at a local university and is working on her next children’s book.

Looking for: Open to all good pitches!