Welcome Note
by Joanne Teoh, Summit Director, Singapore

Keynote: Decoding the Digital Kid
by Warren Buckleitner, Editor, Children’s Technology Review, US

Children today are born into and grow up in a media-saturated world. As media converge and a pervasive digital screen culture change cultural paradigms, children's roles are evolving as individual learners and as meaning creators within a social network.  How should media producers and content makers adapt their strategies to fulfill the new requirements of connected, multitasking youngsters who look at the world through different eyes?

Plenary: The Digital Landscape – What Kids Want
Panellists:

• John Thet, Publisher and Editorial Director, Asian Geographic, Singapore
• Yvone Foong, CEO, Zixxe, Singapore
• Tim Levell, Editor of Blue Peter, CBBC, UK

Representatives from major sectors will outline successful cross-platform projects and explain their successes amongst a range of children's audiences.

a) The Future of Media in Children’s Education
by Elvina “Rina” Lopez-Bautista, Founder and Director, Knowledge Channel, Philippines
Facilitator: Tarie Sabido, Founder of Asia in the Heart, Philippines

The Knowledge Channel Foundation Inc.’s (KCFI) is the Philippines’ first and only educational media institution, which started its work by using television to provide greater access to quality, curriculum-based educational content to public schools nationwide. Here, Lopez-Bautista argues about the inevitable influence of media in functional literacy. She then examines present trends in media and education, and looks at how rapidly advancing technologies can affect practices and approaches in the future.

b) Digital Trends and Its Impact on Children’s Books
by Richard Wan, CEO, E-Book Systems, Singapore
Facilitator: Angelia Poon, Asst Professor of English Literature, National Institute of Education, Singapore

The skills needed to navigate digital books are different from those needed to understand traditional print books. How has digital technology changed the way children read? How might e-books and book applications enhance their reading experiences?

a) Roundtable : Of Naga & Bidadari: Asian Stories for Global Kid

Panellists:

• Elvina "Rina" Lopez-Bautista, Founder and Director, Knowledge Channel, Philippines
• John Thet, Publisher and Editorial Director, Asian Geographic, Singapore
• Sayoni Basu, Publishing Director, Scholastic, India

Moderator: Kenneth Liang, Creative Director, Multimedia Group, Singtel, Singapore

Multicultural content empowers children to understand diverse cultures, people and perspectives. There is need to rethink distribution and access of Asian content to children worldwide while bridging the digital divides. The panellists will discuss representations of Asian Diasporas in children’s media and the approaches to re-imagine Asian narratives in creative multimedia formats.

b) Roundtable: Kidswise: Raising Cyberfit Kids
Panellists:

• Allein Moore, Editor, AdAsia Magazine, Singapore
• Poh Yeang Cherng, Director and Cyber Wellness Consultant, Kingmaker Consultancy Pte Ltd, Singapore

Parents and policy makers are grappling with new and increasingly complex social, ethical, legal and regulatory issues as communicating, learning and entertaining move online. To woo children, advertisers create commercials that evoke emotional responses rather than critical thinking.

Regulating the impact these experiences are having on children has become very challenging. What are the strategies to engage children and protect them from harmful content in the media space? Panelists shed light on how the best interests of children are served by media policies.

a) Media Use Among Youths in Singapore
by Brian Lee, Head of Communication Programme, SIM University, Singapore
Facilitator: Koh Juat Muay, Author of One Dish Wonder: A Simple Recipe To Manage Communication Risks, Singapore

Governments, public and media tend to view use of media among youths negatively and are decidedly critical. In Singapore’s context, use of new media applications, such as SMS and computer games, among youths has always been seen as a “problem” in the education arena. Brian will share about his study on the correlation between youths’ media use and their attitudes and social behaviour. More specifically, it focuses on whether the use of new media would cause the problematic behaviour among youths, as claimed by some local politicians and media.

b) eBooks, Apps, iPads and the Content Creators 
by Christopher Cheng, prolific writer in Print and Digital Formats, Australia

This session is an insider's look at the rapidly changing 'book world' presented by a creator of traditional children's titles. We will look at the ins and outs for the CONTENT CREATORS - the writers and illustrators - for this new media. Chris will discuss how his iPad App was created, the different mechanisms involved in producing Apps and eBooks and his experience as a traditionally published author in the digital landscape. We will also investigate some of the different iPad Apps and eBooks that are out there with content created by traditionally published children's authors and illustrators. It will also look at how one 'work' can be utilised to cross many forms of the book landscape in both traditional to digital media.

Plenary: Broadcasters and the Cross Platform Revolution
Panellists:

Tim Levell, Editor of Blue Peter, CBBC, UK • Catherine Yap, Programme Director, okto, Mediacorp, Singapore • Syahrizan Mansor, Director, Programming and On Air Promo, Nickelodeon Asia, Singapore Moderator: Greg Childs, Media Consultant and Former BBC Children's Producer and Commissioner, UK

This session explains why major broadcasters are investing money and creative effort in cross-platform exploitation of their properties, and building transmedia relationships with their young audiences.  It explores the budgetary, skills, internal communication and creative challenges, and outlines the opportunities in digital development.

Roundtable: Blockbusters – The Muse in the Screen
Panellists:

• Arvind Ethan David, Producer, Slingshot Studio, UK
• James Toh, Producer, Singapore
• Yvone Foong, CEO, Zixxe, Singapore

From Bollywood to Hollywood, books are fertile ground for Asian producers looking for a bright idea to rivet and inspire young viewers around the world. What are the strategies to create a global hit that transcends cultural barriers and stereotypes?