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AFCC Book Fair

Date: 25–28 May 2023

The AFCC Book Fair Is Back!

Publishers and booksellers are a vital part of the book industry;  we invite you to join us at the AFCC Book Fair this year.

The Asian Festival of Children’s Content (AFCC) is the leading event of children’s content which highlights Asia’s rich culture and tradition by showcasing some of the best Asian writers, illustrators and content providers and promoting new materials that have been produced. It is organised by the Singapore Book Council (SBC). The Country of Focus for AFCC 2023 is Vietnam and will see involvement from Vietnamese publishers, writers and illustrators. 

With an annual attendance of close to 500 authors, publishers, distributors, institutional buyers, literary agents, multimedia producers and educators from up to 12 countries gathering in Singapore for the Festival, it is the event to create awareness about your product or organisation.

The AFCC Book Fair will be held at the Plaza of the National Library Building which has a pre-COVID annual visitorship of about 4 million people. It has allowed industry players to showcase, network and trade, and with a strategic venue such as the National Library with its high human traffic, exhibitors have found it expedient to promote their books and products to the public as well.

Apply for a booth

AFCC Book Fair Criteria

  1. Priority will be given to publishers or exclusive distributors of publications or resources that are related children or young adult content and SBC reserves the right to determine the eligibility of a product for display and to deny participation to any company whose products or services are determined to be inappropriate for the fair.
  2. Full payment for the booth(s) should reach the SBC no later than 30 April 2023. SBC has the right to cancel the booking if payment is not received by deadline set as above.
  3. All cancellations must be received in writing. Any cancellation request received before 8 April 2023 will receive full refund. Any request for cancellation of booth received after 8 April 2023 will not receive a refund.

Book Fair Package

  1. The rate for a book fair booth is S$800.00 inclusive of organisation listing in the AFCC programme booklet. The standard Book Fair package includes:|
     
    • One (1) info desk cum lockable low cabinet or similar
    • Two (2) folding chairs
    • Two (2) wall shelving
    • A 13 Amp / 230V single phase power outlet
    • Fascia of exhibitor’s company name in cut out vinyl sticker (Format to be determined by SBC)
    • Space of 2m x 2m
    • Listing in relevant AFCC collaterals (details to be submitted by 8 April 2023)
    • Opportunity for a product / book launch, subject to availability and on a first-come-first-served basis
    • One complimentary festival pass which allows for access to the AFCC conference sessions
  2. Publishers taking a booth may also want to consider the various advertising opportunities available or a special booth and advertisement bundle. Please refer to the table below for additional details:
      Description Details of Package  Rates (S$)
    1.  AFCC 2023 Standard Booth Package*

    A standard booth package includes a listing in the AFCC programme booklet and a non-transferable 4-day general pass for one (1) pax*.

    		 800.00
    2. 

    AFCC 2023 Booth + Advertisement¹ (full page) Bundle*

    		 The Booth + Advertisement package includes a listing and a full page advertisement¹ in the AFCC booklet. 1,000.00
    3. Goodie bag insert.
    (Cost is based on a single item for up to 500 bags)    		 Exhibitors can place a single item or brochure in the AFCC tote bag which will be distributed to all speakers and delegates of AFCC. (Cost is based on a single item for up to 500 bags) 400.00
    4.

    Full page advertisement¹ in the AFCC Programme Booklet (210mm x 210mm)

    		 Exhibitors or non-exhibitors may choose to take an advertisement¹ in the AFCC programme booklet of which 1,000 copies will be distributed to speakers, moderators, delegates and members of the public. 400.00
    5. Half Page Advertisement¹ - Programme Booklet (210mm x 105mm) This is a horizontal half page advertisement¹ in the AFCC programme booklet of which 1,000 copies will be distributed to speakers, moderators, delegates and members of the public. 300.00
    N.B.
    *Booth rates include a non-transferable 4-day general pass for one (1) pax. This does not include access to the masterclasses which can be purchased at afcc.com.sg
    ¹Artwork for the advertisement to be provided by the exhibitor by 14 April 2023. The artwork should be a PDF with a 3mm bleed.
  3. To book your space please submit your application form here. An invoice will be sent to you upon confirmation of your booking. Please note that full payment for the booth(s) should reach SBC no later than 30 April 2023. SBC reserves the right to cancel the booking if payment is not received by the deadline set as above.
  4. All cancellations must be received in writing. Any cancellation request received before 8 April 2023 will receive full refund. Any request for cancellation of booth received after 8 April 2023 will not receive a refund.

Guidelines for Exhibitors

Please review the following exhibit rules and regulations before submitting an application as these guidelines become a part of the contract between the Exhibitor and SBC, and exhibitors agree to accepting these guidelines when accepting space assignments at the AFCC Book Fair.

 

  1. Exhibit Eligibility
    1. AFCC promotes the creation of children and young adults’ books and content with a focus on Asian themes. Exhibits could be from the book or media trade and the content should support the intent of AFCC.
    2. The Exhibitor may sell his products or services. Sales of products / services is restricted to items produced by or distributed exclusively by the exhibitor.
  2. Display Regulations

    1. The standard booth is 2 metres by 2 metres and is equipped with:

          One (1) info desk cum lockable low cabinet or similar
          Two (2) folding chairs
          Two (2) wall shelving
          A 13 Amp / 230V single phase power outlet

    2. Any additional furniture or graphic requirement could be ordered from the official contractor.

    3. Exhibitors bringing their own additional bulky furniture should notify SBC to ensure the pieces meet venue regulations and fit the allocated space.

    4. No fixture above the height of 1.8 metres is allowed as the venue requires a professional engineer’s permit for such structures.

  3. General

    1. Exhibitors should ensure that his stand is staffed during exhibition hours from 10.00am to 6.00pm.

    2. The Exhibitor should conduct his business only from his own stand and not canvass amongst Exhibitors or visitors to the Book Fair. All efforts to advertise, promote sales and operate exhibits must be conducted so as not to cause annoyance or inconvenience to other Exhibitors and visitors.

    3. While every reasonable precaution is taken and the premise is patrolled at night, SBC shall not be held responsible for any loss or damage that may befall the person or property of the exhibitor. The Exhibitor bears sole responsibility for insuring against such risk.

    4. Exhibitors are advised to ensure that their belongings are secured at all times and that no valuables are left at the booth overnight.

    5. Exhibitors having audio-visual demonstrations must maintain the sound level at a level that causes no interference with or annoyance to other Exhibitors.

    6. As the Book Fair is held at the Plaza which is not wholly sheltered from the elements, Exhibitors are advised to be prepared in the event of rain.

    7. The attachment of publicity material and decorations to the panel walls must be carried out in such a way as to avoid any damage to the stand material (such as through the use of permanent / corrosive adhesive tape or nails).

    8. The reconditioning and replacement of damaged, destroyed or lost fittings and stand material can only be carried out by the SBC at the Exhibitor’s expense.

    9. Exhibitors will be issued up to 2 Exhibitor Passes for the duration of their participation. Please ensure that your passes are worn at all times as this will facilitate identification by our staff and volunteers. Please also note that the Exhibitor passes do not entitle its bearer entry to the ticketed conference sessions. A separate pass with the bearer’s name and / or QR code will be issued for access to the general AFCC sessions for the duration of the Festival.

    10. Exhibitors are invited to join our congress delegates for the night events though those may require registration.

    11. Exhibitors are required to dispose of stand materials at the end of the exhibition.

  4. Liability and Indemnity

    1. Exhibitors are responsible for obtaining all necessary copyrights or license to use copyrighted materials.

    2. The Exhibitor shall be liable for and shall indemnify SBC from and against all claims, demands, losses, damages, penalties, expenses and liabilities of any kind which SBC may suffer or incur in respect of, or in connection with the Book Fair arising directly or indirectly, out of the act, default or omission of the Exhibitor, his or her employees and /or agents, or out of any breach of the obligations herein by the Exhibitor.

  5. Payment

    1. Payments should reach the SBC no later than 30 April 2023.

    2. Payments may be made via a bank transfer. Bank details will be reflected. 
      SBC’s Payment Details

      Company Name:   Singapore Book Council Limited
      Address: 

      90 Goodman Road, Blk E,#03-32
      Goodman Arts Centre, Singapore 439053
      UEN No: 

      201805935W
      Name of Bank:  DBS Bank Ltd 
      Branch:  Westgate Branch
      Bank Address: 

      3 Gateway Drive, #04-36, Gateway,
      Singapore 608532
      Bank Code:  7171
      Branch Code:  054
      Account No:  054-906251-0
      SWIFT Code: 

      DBSSSGSG

 

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