Pitch your unpublished manuscripts to editors, publishers and literary representatives from Asia and beyond, for the chance to see your dream book projects become reality!

Who Can Pitch:
  1. The pitch is open to unpublished manuscripts for children, middle grade and Young Adult’s (YA) literature.
  2. All applicants must be an AFCC 2021 pass holder. To get your passes, click here.
Pitching Guidelines:
  1. Application for pitching slots shall be made through the official form.
  2. Applicants must own the rights to, or are authorised representatives, of the unpublished manuscripts they are pitching.
  3. As part of the application, please prepare the following information:
    a. Format of work
    b. Genre of work
    c. Target audience age range
    d. Summary of story/project (at least 80 words). 
  4. Prior to the pitch, applicants will request for panellists who are a match for their work and will customise their pitch based on what our panel of editors, publishers and agents are looking for. Please be advised that all applications will go through a vetting process. While best efforts will be made to accommodate all requests, not all applications may be granted an appointment due to limited meeting slots.
  5. On the day of the pitch, applicants will meet one-on-one with their pre-scheduled agent/publisher/editor in a designated breakout room. Each session runs for up to 7 minutes, which includes a response from the agent/publisher/editor with feedback. After the session, applicants will then be brought back to the waiting room.
  6. Applicants are allowed to schedule up to three (3) meetings. Additional meeting schedules will only be allowed at the discretion of the concerned agent/publisher/editor.
  7. Pitching schedules are on a first come, first served basis.

SBC reserves the right to identify the most suitable schedules for the pitches, and to reject schedule requests that it deems unfitting or mismatched with its panel of editors, publishers and agents. Please be advised that all applications will go through a vetting process.

While best efforts will be made to accommodate all requests, please note that not all applications may be granted an appointment due to limited meeting slots. The assignment of meeting slots will be made based on each application's relevance to what the representatives are looking for.

If you must cancel for any reason, please notify us via email at [email protected] by 19 May 2021.

AFCC Writer's Pitch 2021 submissions are closed. Successful applicants will be informed of their meeting schedules in the coming days. Please expect an email from the AFCC team.

Check out the details of the Writer's Pitch here.

Featured publishers, editors and literary representatives:


Vice-President for Product Development
Adarna House

Ani Rosa Almario is the Vice-President for Product Development of Adarna House, the Philippines' first and largest children's publishing firm. She is also the Secretary-General of the Philippine Board on Books for Young People (PBBY) and the President of the Book Development Association of the Philippines. 


Middle grade to YA books.


Scholastic Asia

Daphne Lee is the fiction editor at Scholastic Asia. As a writer, Daphne is interested in Malaysian and Asian myths, legends and fairytales. She recently published Bright Landscapes, a collection of short stories inspired by local supernatural beliefs and folklore. She is currently working on her first novel.


Asian characters and settings, but set in the modern world. WWII settings not preferred; stories that draw on Asian myths, legends and folklore, but are essentially set in the modern world; stories that deal with issues that young adults grapple with, including body image and sexuality, racism and sexism; stories that focus on the indegenous people of Asia, and deal with all aspects of their existence.


Managing Editor
Tahanan Books

Frances Ong is Managing Editor at Tahanan Books for Young Readers, where she has overseen the production and publication of dozens of children’s books. Among the titles she has shepherded through all phases of production are Ay Naku!, Tagu-Taguan, and Mang Andoy’s Signs — all recipients of the (Philippine) National Children’s Book Award.


Early to middle grade readers; open to reviewing nonfiction topics that introduce readers to Asian cultures.


Editorial Director 
Two Lions / Amazon Crossing Kids

Kelsey Skea is the editorial director of Two Lions and Amazon Crossing Kids, where she’s worked with authors and illustrators including Alison McGhee, Hatem Aly, Anna Kang, Christopher Weyant, Mike Wu, Lindsay Ward, Jim Benton, and Lauren Castillo. Her publishing career began at HarperCollins Children’s Books; previously she was an executive editor at Disney Press/Disney Hyperion.


For Two Lions: Picture book fiction with an emotional arc either driven by a memorable character (human, animal, or inanimate object) or featuring strong writing; holiday/seasonal picture books.

For Amazon Crossing Kids: previously published children’s literature from around the globe, including picture books, chapter books, middle grade, and graphic novels.


Associate Editor
Epigram Books

Priti Sharma Devata is an associate editor of children’s books at Epigram where she publishes both fiction and non-fiction in the picture book, early reader and middle grade categories. She is also an associate lecturer at Singapore University of Social Sciences (SUSS) where she teaches children’s literature and Singaporean literature.


Picture books, early reader and middle grade graphic novels (preferably with author-illustrators), and middle grade novels with stories and topics that reflect and explore the Southeast Asian and/or Singaporean experience.


Room to Read /The Asia Foundation

Le Thu Phuong Quynh has 10 years of experience in the publishing industry. She has worked with Room to Read-Vietnam from 2011 to 2017. Since then, she has consulted for book projects in Cambodia, Myanmar with The Asia Foundation and various Vietnamese publishers. Earlier this year, she started to support Room to Read publishing projects in India, Nepal and Sri Lanka.


Picture books, across readers.


Pushkin Press

Sarah is Editor-at-Large for Pushkin Press where she is responsible for acquiring middle grade and teen titles. She has worked in publishing for some time and has worked with some of the greats of children’s literature including Neil Gaiman, J. K. Rowling and Louis Sachar. Sarah also edits bi-monthly magazine Scoop for readers aged 8 to 12.

Looking for:

Middle grade and young teen fiction across all genres, from fantasy to historical.


HarperCollins India

Tina Narang is the Children’s Publisher at HarperCollins India, where she launched the children’s imprint, HarperCollins Children’s Books in 2017. Prior to HarperCollins, Tina was with Scholastic India from 2005-17.


Middle grade and young adult fiction; fiction for ages 10 and up.