Nida is the co-founder of Fish Book Co., a publishing company based in Singapore that creates exciting children’s transmedia content based on the book “Today I Am” by Mies van Hout. She aims to pave new ways for creators and makers to develop exciting, good quality content on tradition and new media platforms. A former analyst, Nida previously worked for McKinsey & Company specializing in telecommunications and digital media for Indonesia. She co-founded and managed a few niche online collectives in Southeast Asia such as HeyDiaspora and SekolahSG. Nida lives in Singapore and is always on the lookout for exciting creative partnerships.