L5 IMAGINATION ROOM
Cross-platform Storytelling & Development Masterclass

Alison Norrington (Writer, Producer, CEO and Founder of storycentral)

FOR: Aspiring and established media professionals; authors, illustrators and publishers interested in transmedia 

Learn more about interactive storytelling and crossplatform narratives with storywriter and producer, and CEO of storycentral, Alison Norrington, as she shows you ways to cleverly structure your story experiences. This half-day masterclass is infused with case studies and will explore how story and gameplay combine, showcasing the tools to recognize the opportunities within a storyworld to expand it over timelines, territories and audiences, with a critical eye on evolving and emerging opportunities through Netflix, Amazon Prime, Hulu and a host of upcoming Multi Channel Networks. You will learn about crossplatform definitions & overview; building a storyworld; audience and fans; interactive storytelling & expanding an existing storyworld; immersion, genres and behaviours; story themes, characters & interactivity; approaching story like a game developer; character types & character-centric storytelling.

Part of: Masterclasses