L1 Visitors' Briefing Room:
Telling Your Story: Transmedia Marketing and the Collaborative Process

Saad Chinoy (Chief Geek, Tusitala (RLS) Pte Ltd) Nida An Khafiyya (Co-Founder, Fish Book Co.)

Large clouds, webs, tubes, bookfaces, tiny birds, wires lost, insta-kittens, spam, spiders, worms, and creepy crawlies make up the digital world. Getting noticed can be a challenge but making use of its digitalness, insightful. Learn a bit about the weird and wonderfully collaborative process of digital storytelling and Transmedia Marketing.

Part of: Media Summit