L5 IMAGINATION ROOM
Should Publishers Blindly Follow Trends?

Tina Narang (Publisher, Scholastic India)

What are the dangers in riding the success of a book or a book series? Are book sales the sole determining factor of what will be published? Publishers face the onerous task of sifting a bad trend from a good one. We have to watch out for trends but we cannot be slaves to them.  

Part of: Writers & Illustrators Conference