B1 MULTIPURPOSE ROOM
How Does An Engaging E-Book or Mobile App Look Like?

Gerald Cai (Head of Learning, Media Solutions & Product Planning, Southeast Asia, SAMSUNG Electronics)

In the production cycle of an edu-game or ebook, publishers are constantly making decisions on the level of interactivity, intensity of graphics, types of sound effects and many other considerations. Join Samsung's regional Head of Learning as he shares key takeaways and insights from usage data from the Samsung KIDSTIME service platform. Learn about the common characteristics of the most popular games and ebooks on Samsung KIDSTIME.

Part of: Media Summit, Writers & Illustrators Conference