L16 The Pod:
Discoverability in The Vast Kids’ App Universe

Gerald Cai (Head of Learning & Reading, Media Solutions Centre, Southeast Asia & Oceania, Samsung Asia)

The Education and Kids category is one of the fastest growing categories in Google Play with 80,000 apps. Parents find it hard navigating, filtering and selecting appropriate apps for their children. How can parents achieve peace of mind? How can producers get their content discovered? Come join us for this session as we explore these questions from a Samsung perspective.

Part of: Media Summit