Kate McCallum (Producer, Transmedia Consultant, Writer)
In this 8 hour class, participants will be introduced to the concept of transmedia design strategy, story analysis, effective development and how to create a comprehensive story world and style bible. Each participant will create their own story world Style Guide and Bible which they will be able to present to prospective buyers.
To prepare for the masterclass, you are encouraged to read articles on http://transmediacoalition.com/ .
Class Outline:
1. Introduction – Transmedia & Cross Platform Storytelling
• Transmedia Overview – Story+Technology = New Opportunities
• Assessing your own strengths and skills as a Writer/Creator
• It starts with the Story – The Foundation
2. Creating A Storyworld Bible
• Backstory and Context
• Characters
• Synopsis & Storylines
3. Exploring Multiple Platforms Brainstorm:
• Options for Distribution
• Engaging the Audience and Fanbase
• Strategic Planning
4. The Business of Transmedia:
• Copyrights, Trademarks
• Funding, Sponsors
• Digital Asset Management
5. Pitch Showcase & Feedback