Mily Hu 胡隽宓 (Deputy Director, Chief Editor’s Office, Hunan Juvenile & Children’s Publishing House (China))
For: Authors, Publishers
This session will reveal how The Diary of Amos Lee was discovered and why was it chosen to be published in China. Mily Hu, who has played a part in bringing Amos Lee to China, will be sharing about the translation and editing process, and also the sales and marketing strategies employed to make Amos Lee a success.
参与者:作家,出版家
研习会大纲:
一、 阿莫斯怎么会来到中国?——引进初衷
1. 如何发现阿莫斯的?
2. 为什么选择了阿莫斯?
二、 阿莫斯能说中文吗?——编辑过程
1. 阿莫斯的翻译过程。
2. 阿莫斯的编辑理念。
三、 在中国也有“阿莫斯热”吗?——营销方式
1. 名家营销
2. 活动营销
3. 网络营销
四、 中国的家长和孩子喜爱什么样的引进图书?