Asian Children’s Media Summit

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Asian Children’s Media Summit

Tuesday 29 May 2012

Programme Directors: Joanne Teoh and Yvone Foong, Singapore

The Media Summit is back with richer, deeper threads to empower parents, educators and content makers to re-imagine media for learning. Discover how children can reap the benefits of what is possible in this digital age. Take this opportunity to explore the learning innovations in a connected world.

9.30am – 10.15am

Chamber

Writing Content Across Platforms – New Opportunities for Asian Writers

By Thomas Lim Director, Interactive Media, Games & Publishing Division, Media Development Authority, Singapore

Spurred by the success of Vikram Swarup’s Slumdog Millionaire, Stephanie Meyer’s Twilight, the recent Hunger Games  by Suzanne Collins and locally, The Diary of Amos Lee by Adeline Foo, more young adult books are being adapted into screenplays, with great success. Singapore’s Media Development Authority recognises the opportunity in this rapidly expanding segment with a portfolio of schemes to support production houses, publishers and authors from the initial idea to the final product.

10.15am – 11.15am

Play Den

Plenary: Media for Learning

By Joanne Teoh, Founding Editor of [email protected], Director of Sapphire Studios, Brian Lee, Head of Communication Programme, SIM University, and Poh Yeang Cherng, Director and Cyber Wellness Consultant, Kingmaker Consultancy, Singapore

Web and mobile platforms are catalysing a knowledge renaissance, bringing new models of collaborative learning out of the classroom and onto the screen. What are the risks and rewards of anytime and anywhere peer-to-peer learning, in which “screenagers” create and decipher their world via desktops, tablets and smartphones?

11.45am – 12.45pm

Play Den

Growing Up Mobile Despite Dystonia

By Jacqueline Woo, and Joanne Teoh, Founding Editor of [email protected], Director of Sapphire Studios, Singapore

After acing her A-levels, Jacqueline is eager to attend university. Bound to a wheelchair, this exemplary student has to be more wired and connected than members of her Millennial Generation. Battling the movement disorder dystonia, Jacqueline shares how she embraces digital media to thrive and network – creating, communicating and negotiating content to bring new meaning to new literacies.

11.45am – 12.45pm

Screening Room

From an Idea to the Red Carpet: My Journey to Hollywood

By Mohd Yahssir, Filmmaker, and Ramesh Muthusamy, Actor, Singapore

Film-making is an art and passion. Hope, passion and everyday situations sculpt and mould the stories in Yahssir’s films. Through this interactive workshop, he will share on his short-films and his journey to Hollywood, allowing participants to understand some of the activities that occur during the production of the film.

2.15pm – 2.45pm

Chamber

Keynote: Across Borders – Picture Books for All

Presenter: Suzy Lee, Illustrator, Korea/Singapore

In this presentation, Suzy Lee explores the notion of the border between fantasy and reality (as depicted in her award-winning series of wordless picture books, The Border Trilogy), the borders of image and text, the borders between children and grown-ups and the universality of picture books across borders.

2.45pm – 3.45pm

Play Den

Social Media as a Teaching and Learning Tool

By Brian Lee, Head of Communication Programme, SIM University, and Ang Sin Sing, Senior Lecturer, Ngee Ann Polytechnic, School of Film & Media Studies, Associate Lecturer, UniSIM, School of Arts & Social Sciences, Singapore

Social media has changed our world in dramatic and drastic ways. It allows users to interact with each other while providing information. Many studies confirm that Facebook and Twitter have become the key communication channel for younger generation, especially teenagers and children. Amazed by the power of social media, the education industry has started to explore the possibility of using social media as an instructional platform. The speaker will share some of his research findings on the effectiveness of social media as a learning platform for teenagers.

2.45pm – 3.45pm

Gallery

SKOOB for Content Creators

By Nelson Wee, Director, Business Devt, Apps & Content, SingTel, Singapore

With the proliferation of ebook stores, authors often face a bewildering variety of formats, some inaccessible and others with little reach. Find out how a local player attempts to bridge the gap with their offering.

4.15pm – 5.15pm

Play Den

 

 

 

 

 

 

Digital Marketing – Exploring Multiple Revenue Streams

By Adeline Foo, Author, Daryl John Ho, Producer and Content Developer, Easy Productions, and Aaron Chua, CMO/VP Marketing, KooBITS EDU, Singapore

How can we tap on Google to identify potential markets for our Intellectual Property? In today’s digital age, how can we exploit search and social media to successfully market extensions of our IP for print, e-publishing, game apps, TV content and merchandise?

4.15pm – 6.15pm

Gallery

Workshop: Your Unique Story In Different Media

By Margaret Kerrison, Author and Content Developer, USA

So you have a great story to tell, but how do you tell it? Should you tell it in a picture book, short video, television show, mobile app, interactive media, or even a physical experience? There are many different forms of media to explore and it’s all about choosing what’s right for your story. In this workshop, you will learn how to find the “unique factor” and develop a creative multi-platform strategy for your story. Please bring your pen, notebook, and story ideas!

4.15pm – 5.15pm

Screening Room

The Future of  Story

By Tan Siok Siok, Filmmaker, Singapore, Yvone Foong, CEO, ZIxxe, Singapore,  Jean Marc Gaulthier, Chair of Animation & Digital Arts, MFA Programme, Tisch School of the Arts Asia, Singapore

Explore with us the ways in which story telling is transformed by new technology platforms and social media. How stories are created outside of traditional concepts only to be pieced together by multiple platforms because digital media helps shapes and brings together characters and events. How we consume our current content, as we try to make sense of our creative universe.

5.15pm – 6.15pm

Play Den

Panel Discussion: Rights and Content Development

By Sarah Odedina, Managing Director, Hot Key Books, UK, Cecilia de la Campa, Director of Subsidiary Rights, Writers House, Pietro Ventani, Co-founder, Tiger 62 Media, Hong Kong, Frank Rittman, VP, Deputy MD & Regional Policy Officer, MPA, Mike Ellis, President & Managing Director, MPA, USA

Join media executives as they share their experiences, concerns and projections on the creative process in an industry seeking a global audience and financial participation.  Will it change how we do business and how we craft ideas?  Is there an impact on integrity of content?  Are the collaborative effects going to change the media? Who benefits?

5.15pm – 6.15pm

Screening Room

Reaching out to a Digital Generation

By Ethel Tan, Vice President, Melvin Kee, Business Relationship Manager, and Jenny Kong, Special Projects Editor, Interactive Media Division, MediaCorp Pte Ltd

Tablet devices and smart phones are changing the way children learn. In the digital world, learning is play; it is interactive, entertaining and socially engaging.

With each generation of children becoming tech literate at an even younger age, the challenge for content creators is to explore new ways to present their craft to meet the expectations of young techies. Does having a Facebook page count as digital engagement? What about an app in the Apple App Store? Find out at this session.

 

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