Tuesday 29 May 2012
Programme Directors: Joanne Teoh and Yvone Foong, Singapore
The Media Summit is back with richer, deeper threads to empower parents, educators and content makers to re-imagine media for learning. Discover how children can reap the benefits of what is possible in this digital age. Take this opportunity to explore the learning innovations in a connected world.
9.30am – 10.15am Chamber |
Writing Content Across Platforms – New Opportunities for Asian Writers
By Thomas Lim Director, Interactive Media, Games & Publishing Division, Media Development Authority, Singapore Spurred by the success of Vikram Swarup’s Slumdog Millionaire, Stephanie Meyer’s Twilight, the recent Hunger Games by Suzanne Collins and locally, The Diary of Amos Lee by Adeline Foo, more young adult books are being adapted into screenplays, with great success. Singapore’s Media Development Authority recognises the opportunity in this rapidly expanding segment with a portfolio of schemes to support production houses, publishers and authors from the initial idea to the final product. |
10.15am – 11.15am Play Den |
Plenary: Media for Learning
By Joanne Teoh, Founding Editor of [email protected], Director of Sapphire Studios, Brian Lee, Head of Communication Programme, SIM University, and Poh Yeang Cherng, Director and Cyber Wellness Consultant, Kingmaker Consultancy, Singapore Web and mobile platforms are catalysing a knowledge renaissance, bringing new models of collaborative learning out of the classroom and onto the screen. What are the risks and rewards of anytime and anywhere peer-to-peer learning, in which “screenagers” create and decipher their world via desktops, tablets and smartphones? |
11.45am – 12.45pm Play Den |
Growing Up Mobile Despite Dystonia
By Jacqueline Woo, and Joanne Teoh, Founding Editor of [email protected], Director of Sapphire Studios, Singapore After acing her A-levels, Jacqueline is eager to attend university. Bound to a wheelchair, this exemplary student has to be more wired and connected than members of her Millennial Generation. Battling the movement disorder dystonia, Jacqueline shares how she embraces digital media to thrive and network – creating, communicating and negotiating content to bring new meaning to new literacies. |
11.45am – 12.45pm Screening Room |
From an Idea to the Red Carpet: My Journey to Hollywood
By Mohd Yahssir, Filmmaker, and Ramesh Muthusamy, Actor, Singapore Film-making is an art and passion. Hope, passion and everyday situations sculpt and mould the stories in Yahssir’s films. Through this interactive workshop, he will share on his short-films and his journey to Hollywood, allowing participants to understand some of the activities that occur during the production of the film. |
2.15pm – 2.45pm Chamber |
Keynote: Across Borders – Picture Books for All
Presenter: Suzy Lee, Illustrator, Korea/Singapore In this presentation, Suzy Lee explores the notion of the border between fantasy and reality (as depicted in her award-winning series of wordless picture books, The Border Trilogy), the borders of image and text, the borders between children and grown-ups and the universality of picture books across borders. |
2.45pm – 3.45pm Play Den
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Social Media as a Teaching and Learning Tool
By Brian Lee, Head of Communication Programme, SIM University, and Ang Sin Sing, Senior Lecturer, Ngee Ann Polytechnic, School of Film & Media Studies, Associate Lecturer, UniSIM, School of Arts & Social Sciences, Singapore Social media has changed our world in dramatic and drastic ways. It allows users to interact with each other while providing information. Many studies confirm that Facebook and Twitter have become the key communication channel for younger generation, especially teenagers and children. Amazed by the power of social media, the education industry has started to explore the possibility of using social media as an instructional platform. The speaker will share some of his research findings on the effectiveness of social media as a learning platform for teenagers. |
2.45pm – 3.45pm Gallery |
SKOOB for Content Creators
By Nelson Wee, Director, Business Devt, Apps & Content, SingTel, Singapore With the proliferation of ebook stores, authors often face a bewildering variety of formats, some inaccessible and others with little reach. Find out how a local player attempts to bridge the gap with their offering. |
4.15pm – 5.15pm Play Den
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Digital Marketing – Exploring Multiple Revenue Streams
By Adeline Foo, Author, Daryl John Ho, Producer and Content Developer, Easy Productions, and Aaron Chua, CMO/VP Marketing, KooBITS EDU, Singapore How can we tap on Google to identify potential markets for our Intellectual Property? In today’s digital age, how can we exploit search and social media to successfully market extensions of our IP for print, e-publishing, game apps, TV content and merchandise? |
4.15pm – 6.15pm Gallery |
Workshop: Your Unique Story In Different Media
By Margaret Kerrison, Author and Content Developer, USA So you have a great story to tell, but how do you tell it? Should you tell it in a picture book, short video, television show, mobile app, interactive media, or even a physical experience? There are many different forms of media to explore and it’s all about choosing what’s right for your story. In this workshop, you will learn how to find the “unique factor” and develop a creative multi-platform strategy for your story. Please bring your pen, notebook, and story ideas! |
4.15pm – 5.15pm Screening Room |
The Future of Story
By Tan Siok Siok, Filmmaker, Singapore, Yvone Foong, CEO, ZIxxe, Singapore, Jean Marc Gaulthier, Chair of Animation & Digital Arts, MFA Programme, Tisch School of the Arts Asia, Singapore Explore with us the ways in which story telling is transformed by new technology platforms and social media. How stories are created outside of traditional concepts only to be pieced together by multiple platforms because digital media helps shapes and brings together characters and events. How we consume our current content, as we try to make sense of our creative universe. |
5.15pm – 6.15pm Play Den |
Panel Discussion: Rights and Content Development
By Sarah Odedina, Managing Director, Hot Key Books, UK, Cecilia de la Campa, Director of Subsidiary Rights, Writers House, Pietro Ventani, Co-founder, Tiger 62 Media, Hong Kong, Frank Rittman, VP, Deputy MD & Regional Policy Officer, MPA, Mike Ellis, President & Managing Director, MPA, USA Join media executives as they share their experiences, concerns and projections on the creative process in an industry seeking a global audience and financial participation. Will it change how we do business and how we craft ideas? Is there an impact on integrity of content? Are the collaborative effects going to change the media? Who benefits? |
5.15pm – 6.15pm Screening Room |
Reaching out to a Digital Generation
By Ethel Tan, Vice President, Melvin Kee, Business Relationship Manager, and Jenny Kong, Special Projects Editor, Interactive Media Division, MediaCorp Pte Ltd Tablet devices and smart phones are changing the way children learn. In the digital world, learning is play; it is interactive, entertaining and socially engaging. With each generation of children becoming tech literate at an even younger age, the challenge for content creators is to explore new ways to present their craft to meet the expectations of young techies. Does having a Facebook page count as digital engagement? What about an app in the Apple App Store? Find out at this session. |